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About Us      Our Management Team      Our Products and Services     

About Us

It's amazing how much technology and today's busy lifestyles are changing the habits of "typical" restaurant customers. One of the biggest changes is that the take-out business has increased over 75% in the past 20 years and now accounts for more than 58% of traffic. And the typical take-out customer is the Internet-savvy Gen Y crowd. For this generation, if it isn't online, it doesn't exist.


DashOrder is the leader in easy to use and cost-effective online ordering systems for restaurants. With DashOrder, restaurants of all sizes can immediately increase customer traffic and generate more revenue with zero upfront or installation costs.


DashOrder was founded with the goal to make it easy for restaurants to quickly deploy active online menus. And while your customer may be Internet-savvy, we understand that you may not! DashOrder products are designed so that all you need is a computer and a menu. Even if you don't have a website, the DashOrder menu can work by itself.


DashOrder products and services have been developed with both the customer AND the restaurant owner in mind (we worked with hundreds of local restaurants to refine our products). They are offered to help restaurants realize three simple goals:


  • Average ticket for online orders is 20-30% higher than normal ticket
  • Generate new sales and maintain repeat business
  • Reduce staffing and operating costs

DashOrder, founded in 2008, is a privately held company headquartered in Mountain View, CA.


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Our Management Team

Brian Fitzgerald, President

Brian Fitzgerald has over 25 years of senior operations management experience for both hardware and software centric Silicon Valley companies. Over the years Brian has worked for some of the industry's leading companies including Apple, Claris and Intuit. In addition, he has provided both management and operations consulting for several early stage start-up companies.


Bill Hunt, Advisory Board Member

Bill Hunt is a Silicon Valley technology veteran, having served as CEO, CTO, or Vice President of Engineering for several software companies, each first and a leader in their space. Bill has been a founder and/or senior executive in five start-ups in the application management, network security and email deliverability sectors - with four of those companies being acquired, the top two for $180 million+ each. Earlier in his career, Bill developed important product lines at Novell and has 12 patents to his credit.

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Our Products and Services

Why Online Ordering?

Online ordering provides an alternative for ordering take-out or delivery. It builds sales, reduces sales costs and is growing rapidly in demand, especially with the younger Internet-savvy generation of customers.

DashOrder was designed to focus solely on restaurants with solutions to give the quick service and casual sit-down restaurants an ability to receive orders right through the web - quickly, easily and cost-effectively.

We followed three simple principles while building the DashOrder products:

  • Your online menu should be easy to set-up without any technical knowledge
  • Your online menu should be cost-effective
  • Your online menu should be customer friendly and integrate easily into your website

Online ordering gives you the competitive advantage you need today.


Our Products

We have a variety of products you need to get your business online.

The DashOrder online ordering system consists of a web site fully integrated to your existing web site. If you don't already have a website we will create a simple one for you, displaying your menu items in a way that consumers can easily order while surfing the Internet.

The system also consists of a small printer with two keypads that will be shipped to your location as soon as you sign up to deploy. Upon receiving the printer, install it near the POS. This will allow your clerks to see orders print out as they are created online. As soon as you share your menu with DashOrder you will be ready to receive online orders.

Finally you will receive a set of marketing materials with a fishbowl to alert, promote and engage your existing and new consumers about your new exciting online order tool.


Marketing

We can help build your brand awareness with your customers too with our simple marketing and loyalty package. Our DashOrder marketing kit includes everything you need to get started such as inserts for menus, flyers for cars, online gift coupons, email marketing, mobile marketing, in-store promotions and fishbowl to collect business cards.


Our Services

Our customer and technical support departments are staffed by a dedicated group of superior technicians available to answer your questions and provide assistance.

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